In January 2026, TACHYONEXT detailed in its latest annual business plan the two core strategic engines driving the growth of the new year's performance: "Traffic Drive" and "Conversion Optimization". The company aims to systematically push the business to new heights through strategic expansion in all-round traffic acquisition and extreme experience optimization throughout the user shopping chain.
(I) Traffic Drive: Global Expansion and Precise Customer Acquisition
To achieve a healthy growth in the user base, TACHYONEXT will adopt a more proactive and intelligent traffic acquisition strategy.
Channel Expansion Strategy Upgrade: On the basis of consolidating the existing mature advertising channel layout, the company will systematically explore emerging visual content platforms. It plans to deeply expand new channels such as TikTok Shop, Pinterest, and YouTube Shorts, especially for categories such as clothing, home goods, and accessories that heavily rely on visual presentation, with the aim of exploring and occupying the future growth market blue ocean.
Budget Allocation and Strategy Innovation: The company will implement a combined marketing strategy of "best-selling drive and automated mining". Most of the marketing budget will be concentrated resources to promote core best-selling products and high-potential new products that have been verified by the market, creating phenomenal sales performance; at the same time, a portion of the budget will be allocated for automated product advertising placement, aiming to efficiently reach a wide range of long-tail interest users and maximize the value of traffic.
Technology Empowers Intelligent Marketing: To enhance marketing efficiency and accuracy, the company will introduce advanced intelligent marketing management tools. By deploying an AI-driven advertising optimization platform, it will achieve automated A/B testing and real-time optimization from advertising creativity, audience targeting to bidding strategies, ensuring that every dollar spent on advertising yields a considerable return and continuously optimizing the return on advertising investment.
Deepen User Relationships and Value Extraction: The company plans to officially launch a paid membership system to deeply bind high-value users. This membership program will offer a series of core benefits including annual free shipping, exclusive discounts for members, and priority access to new products, aiming to enhance the loyalty and repeat purchase frequency of core users, significantly increasing the lifetime value of users, and building a stable base.
(II) Conversion Optimization: Enhance User Transaction Efficiency throughout the Entire Process
After obtaining traffic, how to efficiently convert it into actual orders becomes another key battle. TACHYONEXT will strive to optimize the user experience from visit to payment throughout the entire process.
Basic Experience and Interactive Innovation: The company will strictly adhere to technical performance standards to ensure rapid website loading. At the same time, it will significantly optimize the convenience of the mobile shopping process. What's more groundbreaking is that it plans to innovatively introduce immersive functions such as augmented reality (AR) try-on and 3D product model rotation viewing in some product categories, making the online shopping experience more intuitive and interactive.
Build Trust and Eliminate Doubts: Trust is the cornerstone of online transactions. The company will prominently display high-quality video reviews and real user scene photos in the product detail pages. At the same time, it will systematically integrate and prominently display various international safety and quality certification marks obtained by the products, using third-party authoritative endorsements to effectively alleviate consumers' purchase concerns.
Simplified payment and transparent fulfillment: To reduce losses in the transaction process, we will integrate global mainstream fast payment methods to enable one-click ordering. In the fulfillment process, we will comprehensively upgrade the logistics tracking system to provide users with clear, real-time package locations and precise estimated delivery dates, significantly enhancing the certainty and transparency of the payment and delivery stages.
Scenario-based marketing and associated sales: The company will go beyond traditional category displays and create a series of highly contextualized theme shopping zones. For example, for specific life scenarios such as "back-to-school season", "holiday gift preparation", and "family parties", we will provide carefully matched one-stop product combinations and selection guides, intelligently guiding consumers to make associated purchases, thereby effectively increasing the average order value.
The release of this detailed business strategy demonstrates TACHYONEXT's firm determination in refined operation and innovative user experience. Through systematic deployment of full-chain optimization measures from the traffic entry point to the transaction terminal, the company is committed to making its growth engine stronger and more efficient.